In 1966, Augusta native Jim Felton began forming his first company aimed at bringing to the CSRA the then fast-growing array of new products for easing and reducing the cost of traditional home remodeling. Because his earliest--and continuing--commitment was to quality and value, he soon expanded. Within a few years, he had grown from those first few-dozen customers to thousands annually. This year alone his home improvement companies -- with Southern Siding & Windows as its Augusta flagship -- will complete over 4,500 jobs in the Augusta/Aiken (CSRA), Atlanta and Greenville markets.

Mr. Felton's companies--now combined under Southern Industries--have completed over 60,000 jobs for over 45,000 households. This means that about one-third of all customers come back for additional work! That's really saying something when you consider that many of our products (such as sunrooms, whole-house siding, decks, roofs) are essentially one-time purchases!

The Felton family has also grown over those years; Southern Industries is truly a family-run corporation. Sons Ed (who heads the Southern Wholesale Company) and Stephen (sales chief in the Aiken Company) each play large roles, and niece Fran is Jim's right-hand person and corporate manager. In many ways the whole Southern team is a family -- Southern's motto of "Building Relationships that Last a Lifetime" applies as much to our customers as to our employees, many of whom have been with the company for more than ten years, some much longer. We all hope that you will allow us to build a relationship with you as we make possible your home improvement investment.